With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever.

Millwall’s Chief Commercial Officer, Luke Wilson on working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club.

The most valuable stadium naming rights in Europe. With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights?

The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup.

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans.

On this episode, we’re joined by Juventus’ Marketing Director to find out why two years ago the club launched its We Are Youth Since 1897 campaign. A piece of brand work that goes beyond youth engagement to create a club-brand rooted in the spirit of youth and an attempt to differentiate the club from its rivals, both domestic and international.

We’re joined by Global Director of Brand and Media, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!

Who are the most marketable footballers in the world? On the latest Footballco Business Podcast, we're joined by SportsPro's Michael Long and Ed Dixon to dissect the latest 50MM ranking - from Ronaldo to Salma Paralluelo and everyone in between. Including...

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, such as new female and family-focused commercial deals and growing new fandoms.

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports.

On the latest Footballco Business Podcast, here from one of the man leading the way in how football, fashion and creativity should work together, Colm Dillane AKA KidSuper.

This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon.

James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.

On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer.

Alex takes us through SBJ's recently published list of the best US cities for soccer business, looks back at the Club World Cup and forward to the World Cup, and what's next for MLS.

On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture.

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle.

C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's continuing his father's legacy at C.P.

Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club.

Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players.

From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside the Kingdom and in growing markets.

Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon joins us to talk about building the Beckham brand and how you create a modern footballer brand today.

In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion.