How does a club in Germany's second division rival the merchandise revenues of Champions League regulars? In this episode, we sit down with Alexander Timm, Head of Merchandising and Cultural Lead at FC St. Pauli, to explore the business and culture behind one of football’s most unique global brands.

Everyone has heard stories of managers using the Football Manager video game to scout real players, but now Sports Interactive (SI) are taking things seriously with FMDB Pro - a scouting tool that takes its lead from the game's famous database.

On the latest Footballco Business Podcast, we're joined by Richard Trafford and Tom Elliott to explore the business case for SI and how clubs and federations are already using it.

Footballco Business Podcast World Cup Special with SportsPro.

Cannes LIONS & World Cup Special

How brands can hijack the World Cup.

What would do more to boost football in the US, a strong showing from the USMNT or a strong World Cup? We spoke to US Soccer CMO Catherine Newman to find out what World Cup success looks like for US Soccer, the role of kits and culture and why she believes football will become the top sport in the US.

In this episode, we sit down with Nicolás García Hemme, Managing Director for LALIGA North America. He breaks down how LALIGA and Relevent Sports are successfully growing fandom, culture, and commercial performance across the Atlantic.

On this episode, we welcome Paul Caine, president of On Location, the company in charge of hospitality for this Summer’s FIFA World Cup.

This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and Dock 10's plans for broadcasting the biggest World Cup ever!

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa.

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever.

As Millwall FC celebrates its 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson.

Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s.

The most valuable stadium naming rights in Europe. With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights?

The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup.

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans.

On this episode, we’re joined by Juventus’ Marketing Director to find out why two years ago the club launched its We Are Youth Since 1897 campaign. A piece of brand work that goes beyond youth engagement to create a club-brand rooted in the spirit of youth and an attempt to differentiate the club from its rivals, both domestic and international.

We’re joined by Global Director of Brand and Media, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!

Who are the most marketable footballers in the world? On the latest Footballco Business Podcast, we're joined by SportsPro's Michael Long and Ed Dixon to dissect the latest 50MM ranking - from Ronaldo to Salma Paralluelo and everyone in between. Including...

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, such as new female and family-focused commercial deals and growing new fandoms.

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports.