FootballCo Group - Takedown Notice and Brand Safety Policy
Last updated: May 2026
PLEASE NOTE: This policy is drafted in the English language. If these have been translated these are translations of an original English text. While reasonable care has been taken in preparing the translation, it may contain inaccuracies or omissions and is provided for convenience only. In the event of any discrepancy, ambiguity, or conflict, the original English version shall prevail and should be consulted for the authoritative text.
FootballCo Media Limited ("we", "us" or "FootballCo") is a business division of the FootballCo Group, headquartered in the UK. The FootballCo Group is a group of companies which own, operate (either for ourselves or on behalf of third-parties) or represent a number of free-to-use digital sports media properties, which are either websites or mobile applications.
FootballCo is committed to promoting safe websites, applications and safe advertising space for all users and brands. This policy includes our procedures to handle complaints and take down notices and measures in place to protect users and minimise the risk of inappropriate content and or ad misplacement.
This policy is applicable across all our brands, websites, mobile applications and Group.
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This Takedown Notice Policy explains how copyright and trademark owners and their authorised agents can notify us of any alleged copyright or trademark infringement on our services and how we will respond. It applies to:
· User-generated content posted, uploaded, stored or otherwise made available by users on our services.
· Content published, posted or otherwise made available by FootballCo and or any of our affiliates, including content on our websites, applications, blogs, marketing materials and official social media channels.
· Advertising appearing on a website, Mobile App or Mobile site that a client or user deems inappropriate or unsuitable.
This policy is also intended to comply with the United States Digital Millennium Copyright Act, 17 U.S.C. § 512 (DMCA). Nothing in this policy constitutes legal advice.
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You may submit a Take down notice and or DMCA notices to our Designated Agent using the following contact details:
Name: FAO: FootballCo Legal Department
Address: 8th Floor, Unit 8.01, HIGH HOLBORN, LONDON, WC1V 7AA , United Kingdom
Email: copyrightnotification@footballco.com
Telephone: +1 201-903-3576
For efficiency and the fastest response, we recommend sending notices by email (copyrightnotification@footballco.com).
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To be effective for any notice relating to alleged copyright or trademark infringement, your notice must include all of the following:
1. A physical or electronic signature of the person authorised to act on behalf of the owner of the exclusive right that is allegedly infringed.
2. Identification of the copyrighted work or trademark claimed to have been infringed, or, if multiple copyrighted works or trademarks at a single online site are covered by a single notification, a representative list of such works.
3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or to which access is to be disabled, and information reasonably sufficient to permit us to locate the material (for example, URL(s) and timestamps).
4. Information reasonably sufficient to permit us to contact the complaining party, such as a name, postal address, telephone number and an email address.
5. A statement that the complaining party has a good-faith belief that use of the material in the manner complained of is not authorised by the copyright or trademark owner, its agent, authorized licensee or the law.
6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorised to act on behalf of the owner of an exclusive right that is allegedly infringed.
NOTICES THAT DO NOT SUBSTANTIALLY COMPLY WITH THESE REQUIREMENTS MAY BE REJECTED OR DELAYED.
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Upon receipt of a compliant notice alleging infringement by user-generated content, we will:
· Acknowledge receipt of the notice.
· Act expeditiously to remove or disable access to the identified material.
· Where feasible, notify the user who posted the material that we have removed or disabled access to it and provide a copy of the notice.
· Inform the user of the counter-notice process described in section 7 below.
· In appropriate circumstances and at our discretion, terminate repeat infringers’ accounts. -
Where a notice alleges infringement by content published by the FootballCo or its affilates, we will:
· Acknowledge receipt of the notice.
· Promptly route the notice to our legal and content compliance teams and, where appropriate, to the internal business unit responsible for the content.
· Act expeditiously to remove or disable access to the identified material, or, where immediate removal is not feasible for operational reasons, apply an interim access restriction as soon as reasonably practicable.
· Preserve a record of the material and relevant publication context for evidential and audit purposes.
· Assess whether any asserted defences may apply (including fair use/fair dealing or licence), and if so, determine whether to seek clarification from the complainant.
· Communicate our decision to the complainant, including whether the material has been removed or access disabled, or whether further information is required to evaluate the claim.
· Where removal or restriction is implemented, consider and, when and if appropriate, publish an explanatory notice or placeholder indicating that content was removed in response to a notice.
Because the counter-notice mechanism is designed for users, section 7 does not apply to FootballCo published content. If we believe our own content is non-infringing, we may, at our discretion, revise the content, seek permission, or restore the content after resolving the matter with the complainant or upon receipt of a withdrawal of the notice.
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We will run our own sold campaigns across our network of brand safe premium sites in conjunction with campaigns delivered via leading Real Time Bidding providers from both the open and Private Marketplaces. For all direct campaigns we work from both white and, where applicable, blacklists as specified by the buyer. All advertisement is subject to FootballCo’s internal blacklist policy criteria and any blacklist or whitelist requested by the publisher, which will be also processed into any 3rd party systems that we work with. Promptly following any reasonable request, we will remove advertising from any site in accordance with instructions from the publisher or their authorised agency.
In the event of an advertisement appearing on a website, Mobile App or Mobile site that a client or user deems inappropriate or unsuitable a notice should be emailed to: DL-AdOpsGlobal@footballco.com or submitted using the contact details at section 2 above. Notices regarding inappropriate or unsuitable advertising content must include:
1. Identification of the material that is claimed to be inappropriate or unsuitable;
2. sufficient information to permit us to locate the material (for example, URL(s) and timestamps); and
3. Information reasonably sufficient to permit us to contact the complaining party, such as a name, postal address, telephone number and an email address.
Upon receipt of appropriate notification, we will:
· Promptly route the notice to our legal and content compliance teams and, where appropriate, to the internal business unit responsible for the advertisement.
· Where necessary act expeditiously to remove or disable access to the identified material, or, where immediate removal is not feasible for operational reasons, apply an interim access restriction as soon as reasonably practicable.
· Preserve a record of the material and relevant advertising for evidential and audit purposes.
· Assess whether to seek clarification from the complainant.
· Communicate our decision to the complainant, including whether the material has been removed or access disabled, or whether further information is required to evaluate the complaint.
Where we deem it appropriate, FootballCo will make every effort to take down or amend any inappropriate or unsuitable advertisement within 48 hours. We will also consider if any amendment or addition to our Blacklist policy is required as a result of the complaint.
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If you are a user who posted material that has been removed or to which access has been disabled and you believe that your material was removed or disabled as a result of mistake or misidentification, you may submit a counter-notice to the Designated Agent.
Your counter-notice must include:
1. Your physical or electronic signature.
2. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access was disabled.
3. A statement under penalty of perjury that you have a good-faith belief that the material was removed or disabled as a result of mistake or misidentification.
4. Your name, address and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located, or, if your address is outside of the United States, for any judicial district in which FootballCo operates a physical office, and that you will accept service of process from the person who provided the original notification or an agent of such person.
Upon receipt of a compliant counter-notice, we may restore the material, generally not less than ten and not more than fourteen business days after receipt, unless the original complainant notifies us that it has filed a court action seeking to restrain the user from engaging in infringing activity.
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We may, in appropriate circumstances and at our discretion, disable or terminate the accounts of users who are repeat infringers. We may also take steps to prevent re-upload of specific works subject to valid takedown notices where technically feasible and proportionate.
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Submitting false or materially misleading notices or counter-notices may result in legal liability. Before submitting a notice or counter-notice, you should consider whether the use of the material is authorised by law, license, fair use or other exceptions.
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We may share copies of notices and counter-notices with the user who posted the material, the rights owner, authorize licensee and their agents, and where required, with third parties such as transparency repositories or public databases. Personal data will be handled in accordance with our Privacy Policy and applicable laws.
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We reserve the right to remove or disable access to any content at our discretion, with or without notice, and to refuse notices that are incomplete, fraudulent, abusive or submitted in bad faith. This policy does not limit any other rights or remedies available to us, users or rights owners.
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We may update this policy from time to time. The date of the latest revision is 15 May 2026.
Any questions about this policy should be directed to the Designated Agent identified in section 2.