How Brands Can Win The World Cup

Rio Ferdinand, Rachid Ahoyek and Joshua Wayoe

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever.

With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe.

Between them, they covered...

What it's like playing at a World Cup and handling the media

The marketing cliches to avoid

How fans will be consuming the World Cup

Going beyond second-screening

Working with athletes

What fans are really watching on YouTube

And much more!