The Millwall FC Brand in 2026

Luke Wilson - Chief Commercial Officer

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson.

Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s.

From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club.