Dentsu's EVP for Global Gaming, Brent Koning

Written By Steve Artymiuk

How to create winning video game strategies for clubs

 

Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including...

  • Where does gaming sit within a marketing strategy

  • Roblox, Fortnite, EAFC? Which games should clubs get involved with

  • YouTube or Twitch - Where are the fans?

  • How do you see an ROI on gaming?

  • The role of competitive gaming?

  • And, what games has Brent played more than 1,000 hours of?

Steve Artymiuk
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