Vodafone’s Global Director Brand and Customer, Anne Stilling

Behind Vodafone’s new UEFA partnership and wider football strategy

We’re joined by Global Director of Brand and Media, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!

Also…

• The strategy behind Vodafone’s new UEFA partnership

• Similarities with men’s football and women’s rugby

• How football and marketing have changed since Vodafone’s last UEFA partnership

• Could we see Vodafone on a Premier League shirt again?

• Stadium sponsorship

• What is Hyrox and why you should care