Manchester City Women

Written By Steve Artymiuk

MD Charlotte O’Neill on performance off the pitch, from new fans to commercial growth

 

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O'Neill. Charlotte joins us to discuss performance off the pitch, including:

  • Family and female-focused commercial partnerships with the likes of Snuggs and Joie

  • Plans to become the best self-sustainable women’s football club in the world

  • What the club can learn from Hey Duggee Live and Disney on ice

  • The impact of new broadcast deals

  • Being able to drink in the stands

  • What it’s like playing games at two stadiums next door to each other

  • Growing the club’s fanbase and its new social media plans

  • Where City Women will be in 2035

Steve Artymiuk
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