Simon Oliveira - former PR Adviser for David Beckham

Written By Steve Artymiuk

Creating Brand Beckham and building footballer brands today

 

Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:

  • Turning Beckham into 'soft British power'

  • Beckham and the Olympics

  • Taking David the LA Galaxy

  • The tabloids of the 00s versus the social media of today

  • The role of Victoria on building David's brand

  • The best league for growing a footballer brand

  • Do players need a cause?

  • Players becoming YouTubers and curators

  • The role of documentaries

  • Which player Simon would liked to have worked with

Steve Artymiuk
Previous

Saudi Pro League - Beyond Benzema and Ronaldo
Next

Growing women's football fandom