Sport Business review Footballco’s recent financial results.

Football culture and media company Footballco has taken a controlling stake in North American soccer creative and production agency Starting Eleven. The deal will bring Starting Eleven into Footballco’s ecosystem, expanding its offering to brands and rights holders in the US and globally.

Footballco has produced a new short-form documentary from Emmy Award-winning director Alastair McKevitt to celebrate the children at the heart of its ‘Inspiration Connects Us All’ campaign for the FIFA World Cup 26™, of which Kia is an Official Partner of FIFA.

MUNDIAL and Sad Boyz have collaborated on a limited edition tee which commemorates ‘no era penal’, a defining moment in Mexican football culture.

MUNDIAL Films RELEASES 'No Era Penal' Documentary Exploring the Soul of Mexican Football Culture

Footballco CEO discusses World Cup plans with the Financial Times.

stc tv, stc group’s digital entertainment streaming service, has partnered with football media and culture company Footballco to create new TV, film, and social media content built around stc tv’s existing broadcasting rights.

Iconic lifestyle brand, and official partner of Major League Baseball, New Era, has partnered with Footballco’s football culture and fashion brand, MUNDIAL on a campaign for their summer MLB collection which explores the connection between the cultures and rituals of football and baseball. 

Footballco and The Coca-Cola Company today announced the launch of ‘José vs. Mourinho’, an innovative, real-time social content series debuting while the FIFA World Cup 2026™ kicks off. Led by Footballco, the series is created in partnership with one of football’s most iconic and emotionally powerful figures: José Mourinho.

On May 13, the best of women’s football in Saudi Arabia, both on and off the pitch, was celebrated at the INDIVISA Saudi Women’s Football Awards presented by ROSHN Group - the first awards of its kind in the Kingdom.

Mercury 13, the multi-club ownership group focused on investing in and growing women’s football, has announced a new partnership with global football media and culture company Footballco to accelerate the reach, visibility and cultural impact of its clubs.

This summer, as North America becomes football’s biggest stage, Footballco will debut House of GOAL, a multi-day cultural festival running July 3-19, 2026 at Industry City in Brooklyn, positioning football not just as a sport, but as one of the most influential forces shaping global culture today. The festival is expected to attract more than 200,000 attendees over its run.

Football media and culture company, Footballco, have announced the first Saudi Women’s football awards, with winners to be revealed in May. The awards will recognise and celebrate the best of women’s football in Saudi Arabia, both on and off the pitch.

Clear Channel Outdoor, Footballco Team Up to Bring Global Soccer Content to Digital Screens Across the U.S.

Footballco, the world’s leading soccer media and culture company, and OchoCinco Productions today announced the launch of The Late Run with Ochocinco, a new weekly podcast hosted by NFL legend and lifelong soccer fan Chad “Ochocinco” Johnson.

Football media and culture company, Footballco, have opened a new production studio in Riyadh, which will allow the company to significantly increase the quantity of its in-studio content created for its leading Arabic video-first football brands: Yalla GOAL, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

Footballco in the News: November and December

Sacto hometown heroes Deftones are closing out 2025 by sponsoring Street Soccer USA’s Los Jaguares, a youth team from the same underserved Oak Park neighbourhood where the band got its start. To support the team, Deftones partnered with GOAL Projects — the creative studio from the global soccer brand GOAL

Kia partners with Footballco to bring fans together through the ‘Inspiration Connects Us All’ campaign for FIFA World Cup 26™

Footballco’s global football media brand, GOAL, has launched the first of two new podcast series for the 2026 World Cup. Focused on the icons and legacies of previous tournaments, and featuring narration from the iconic voice of English football, Martin Tyler, the series represents the start of GOAL’s build-up to the 2026 World Cup.