GOAL kicks off GOAL Projects Initiative with Anderson .Paak Fashion Collaboration
Global football media brand, GOAL has launched GOAL Projects, a series of cultural collaborations with prominent musicians, which kicks off today with Grammy-winning artist Anderson .Paak. Through GOAL Projects, Paak has released a football collaboration that celebrates music, creativity, and community.
For this inaugural project, Anderson .Paak co-designed a limited-edition football shirt, t-shirt, and ball, bringing his creativity to the world of football.
Proceeds will benefit the Brandon Anderson Foundation and the Oxnard Eagles, the girls’ youth football team in his hometown of Oxnard, California, providing uniforms and resources with the team proudly wearing the Anderson .Paak jersey throughout their matches.
The Oxnard Eagles is a 9-team community club serving more than 100 kids from immigrant and working-class families, founded by farmworker Victor Garcia to give every child a chance to play.
GOAL Projects also partners with Common Goal, a global collective using the power of football to drive social change, ensuring continued support for the Oxnard Eagles as well as other grassroots teams.
“Music has always been my way to connect with people, and I’m excited to partner with GOAL to create a unique opportunity to do the same for my hometown,” said Anderson .Paak. “I’m stoked to help the Oxnard Eagles girls’ soccer team get the gear they need to play, shine, and have fun. Giving back to my community and seeing these kids light up - that’s what it’s all about.”
Jake Cohen, head of GOAL Projects for Footballco said: “The ties between football, fashion and music have never been closer, and we’re excited to be working with Anderson .Paak and future artists to create these unique collections and support future grassroots talent.
“GOAL Projects is all about bringing sport, music, art, and culture together. We want to break down the barriers to football and make sure every kid has a shot to play, and this is just the start - we’ve got more projects coming that will inspire and connect football fans and players everywhere.
“Media brands today need to transcend their role as publishers. They need to build genuine connections with their fans and show they have a place in the sport’s culture and support its community. GOAL Projects does that and we couldn’t have picked a better artist to launch with than Anderson .Paak.”
The Anderson .Paak x GOAL Projects collection drops online (with an in-person release at .Paak House on October 11th, 2025 on the campus of California State University Channel Islands). The .Paak House Festival is a family-friendly fun filled day that features food, entertainment, music, arts, gifting, and more. .PaakHouse hosts 3,200 underserved individuals to a VIP experience.There will also be live performances from special star-studded guests and some rising artists who will also perform.
Shop the limited-edition Anderson .Paak x GOAL Projects collection — available now in unisex adult sizes S–3XL starting at $45 at Goalprojects.goal.com and @GoalGlobal.
