Acquisition of SoccerGrlProbs Gives Footballco the Largest Dedicated Women’s Soccer Fanbase in the World

Footballco, the world’s leading soccer media and culture company, has announced the acquisition of ‘SoccerGrlProbs,’ a beloved U.S. women’s soccer brand and influencer platform. This strategic move strengthens Footballco’s growing portfolio of women’s soccer-focused properties and further cements its position as a global leader in women’s soccer content and community engagement.

With this acquisition, Footballco has access to the largest dedicated women’s soccer audience across social platforms owned by a single publisher, with a combined 2 million social media followers globally.

SoccerGrlProbs was created more than ten years ago by fans and former college players, Shannon O’Connell, Alanna Locast and Carly Zolga.

The brand has grown along with the popularity of women’s soccer in the US. SoccerGrlProbs has more than one million followers across Instagram, Facebook, YouTube, TikTok, and X, as well as a popular newsletter and podcast. In recent years, SoccerGrlProbs have diversified with a range of merchandise and a calendar of real-life events.

Jason Wagenheim, CEO, North America at Footballco, said: “ We’re thrilled to welcome SoccerGrlProbs to the Footballco family. The brand is woven into the fabric of U.S. women’s soccer culture and resonates deeply with players, fans, and creators alike. This investment is a clear signal of our commitment to continue expanding our women’s business in the U.S. and beyond, while building deeper connections with this passionate and rapidly expanding audience.”

SoccerGrlProbs, along with its unique creator-led social video formats and podcasts, will serve as the U.S. extension of INDIVISA, Footballco’s global flagship brand for women’s soccer.

Since its US expansion began in early 2024, the company has seen strong audience and commercial growth in the U.S., fueled partly by the rising interest in women’s soccer. That momentum includes partnerships with major brands like e.l.f. Cosmetics, Nike, Google and Amazon, among others. Footballco is also in its second season as an Official Media Partner of the National Women’s Soccer League.

Shannon O’Connell, co-founder of SoccerGrlProbs, said: “We’re incredibly excited to join the Footballco family. SoccerGrlProbs has always been about celebrating, supporting, and empowering female athletes, and now, with the scale, resources, and global reach of the Footballco team behind us, we’re in an even stronger position to amplify that mission and serve our audience in bigger and better ways.

“This partnership gives us the tools to dream bigger, reach wider, and continue building authentic, creative content that resonates with female athletes and fans of the women’s game around the world. We’re just getting started!”

With the addition of SoccerGrlProbs, Footballco continues to build a multi-platform ecosystem for women’s soccer that blends community, content, and now, commerce. As the global game accelerates in popularity and cultural relevance, Footballco is uniquely positioned to champion the voices, stories, and passions of female athletes and fans—across the U.S. and around the world.