Powered by Football

EA Sports x Fifa 22
Written By Paul Howe

August 2022

When EA Sports released Fifa 22 they did so with a message that it was Powered By Football - recognising the sports role within society and how fans use it as a force for good. To bring this powerful message to life for a South American audience, we created three short films starring the biggest players from Brazil, Argentina and Mexico.

Their Powered By stories of humanity, adversity and creativity ran across GOAL in Latin America 

Paul Howe
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