Speed of Thought

August 2022

The new Adidas Speedportal boots are all about being the quickest player on the pitch. However, ‘speed’ doesn’t just refer to physical pace. It’s also about the mental speed players need when making lightening-fast decisions in a split-second. 

We collaborated with Crystal Palace wonderkid Malcolm Ebiowei and women’s side Romance FC to help share the secrets behind an elite player’s superior speed of thought.

This social-first campaign was filmed using a variety of innovative techniques and helped educate 9 million football fans across GOAL and NXGN.