The Greatest Goal

Hyundai x Lorenzo Quinn
Written By Paul Howe

November 2022

We worked with talented director duo Mejico to tell the story of The Goal Of The Century - a record breaking installation created by renowned sculptor Lorenzo Quinn as part of Hyundai’s World Cup campaign. 

Created in Lorenzo’s studio in Barcelona and installed in Qatar’s capital Doha, The Goal Of The Century is a giant handshake that represents a united world for sustainability and further supports Hyundai’s commitment to carbon neutrality. 

Paul Howe
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