US Soccer: Catherine Newman

World Cup 2026: Kits, Culture and Defining Success

What would do more to boost football in the US, a strong showing from the USMNT or a strong World Cup? We spoke to US Soccer CMO Catherine Newman to find out what World Cup success looks like for US Soccer, the role of kits and culture and why she believes football will become the top sport in the US. Also…

Why the stars and stripes are back on the USMNT kits
What legacy looks like
How and why US soccer brought partnerships in-house
Attracting Hispanic fans to the USMNT
Responding to ticket pricing
The role of culture in growing the game