Nicolas Garcia Hemme: LaLiga North America

LaLiga’s US Growth Strategy

With the league entering its final set of games, we welcomed Nicolas Garcia Hemme OLY, Managing Director for LaLiga North America to tell us how, along with Relevent, they're growing fandom, culture, and commercial performance across the Atlantic. Including...

📺 The ESPN Deal: The strategy behind their unique broadcast partnership.
⚽️ Beyond El Clásico: How to market the rest of the league to US fans.
📍 The Idaho Connection: Why Athletic Club has a massive following in Boise.
🍽️ Culture & Cuisine: Using food and lifestyle to drive soccer fandom.
📱 Digital Dominance: Why LALIGA is the most-subscribed soccer league on YouTube.
🏟️ The live experience: Will we see official LALIGA matches played on US soil?