Lee Price - Former Paddy Power Head of Michief

How to Hijack the World Cup

Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments, and joins us on this episode to discuss the brand's Rainbow Russians campaign, getting into trouble for sponsoring Nicklas Bendtner's pants, and also 'painting' a St George's Cross on a polar bear.

This episode was first published in February 2021.