2025

We elevated Championship Week for both the NWSL and e.l.f. BEAUTY through ambitious storytelling, athlete-driven content and fan-first experiences.

From Soccer Girl Live on the Blue Carpet to a packed Soccer Girl Pod live show at Fan Fest with special guests Abby Wambach, Julie Foudy, Leslie Osborne, Brandi Chastain, and Coach Jackie - we brought the energy, the community and the culture of the women’s game to the forefront.

We delivered a standout week for the inaugural Glow for Glory competition with e.l.f. and the NWSL - hosting all five finalists, featuring them on CBS Mornings, recognising them on-pitch at halftime, and crowning the winner on the floating pitch in the San Francisco Bay with star guest judges Abby Dahlkemper, Lo'eau LaBonta, and Sarah Gregorius.

We also supported and spotlighted major Championship moments, including the Misty Blues matchball skydive, e.l.f.’s Fan Fest activation and meet-and-greets, the Junior Reporter Programme, and the Goalkeeper of the Year Award at the first-ever NWSL Awards.

Footballco teams also drove athlete content and appearances with e.l.f. ambassadors Jaedyn Shaw, Mel Barcenas, Lo'eau LaBonta, Abby Dahlkemper and Jess Carter.

It all wrapped the weekend with a bang at INDIVISA HQ, the Official NWSL Championship Afterparty presented by e.l.f. - wall-to-wall good vibes, great music and the women’s football community coming together to celebrate.