Affiliate & Perfomance Partnerships Manager
Location : London, UK
Department: Affiliate Team
Type : Full Time
Minimum Experience : Mid-Level
Footballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.
With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.
We connect fans to football and brands to fans, come join us and be a part of it!
About the Role
Reporting to the Head of Business Development, this role will play a critical part in supporting revenue growth across our affiliate partnerships.
This is a commercially exposed role. While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth.
We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
What you’ll be doing:
Revenue & Performance Analysis
Own regular analysis of commercial performance across partners and campaigns
Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
Identify upsell/cross-sell opportunities from performance data
Highlight underperforming deals that need optimisation
Support with maintaining clean, accurate CRM data
Reconciling month-end of all performance related revenues, ensuring billing accuracy
Create structured reporting on how our integrations and affiliate activity perform across social, web, app
Growth & Partner Development
Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
Negotiate improved CPAs, bounties and commercial structures with new and existing partners
Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
Create monthly and quarterly performance updates for key partners
Conversion rates, AOV, EPC, revenue per placement, adding new placements into the reporting mix once launched
Identify upsell opportunities including increased exposure & premium placements
What you have:
Proven experience in affiliate, performance marketing and/or digital sales
Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.)
Demonstrable track record of building and growing commercial partnerships to drive revenue
Good negotiation skills with confidence pitching and agreeing commercial terms
Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics
Highly organised self-starter with the ability to prioritise multiple workstreams
Clear understanding of affiliate marketing mechanics and the wider marketing funnel
Confidence in analysing and interpreting performance data to unlock growth
Problem-solving mindset with exceptional attention to detail
Experience within sports, gaming or performance-led digital/social media publishing advantageous
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.