Sales Director


Location : London (UK)

department : SALES

Type : full time

Minimum Experience : MID-SENIOR


Footballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.

With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.

We connect fans to football and brands to fans, come join us and be a part of it!


The Sales team at Footballco is responsible for leading the agency and brand direct business. You will target both established and emerging companies in football, building long term relationships with key brand marketing and media decision makers at these companies and ultimately unlocking new revenue for the company via branded content and media partnerships.

You will be a high-performance commercial executive with a proven track-record of delivering revenue and be an integral member of the UK Sales team.

Working closely with the VP of Sales, and the wider global sales team, you will be responsible for building executive level relationships with companies that seek to align their brand with the global game, lead on the development of tailored creative solutions for your clients and brokering deals which drive new revenue.

You will be provided with a clear client remit and an annual sales target, which you will be accountable for individually, whilst contributing and playing a role in delivering against the wider objectives & commercial targets of the Sales team. You will also ensure best business practices are adopted and top-class service levels provided, whilst being able to convey and be a key advocate for Footballco’s longer term company vision externally.

We want to work with you to help you to exceed your potential, both in terms of creative output and revenue delivery.


  • Proactively reach out to brands and agencies to promote and sell Footballco's media and branded content offerings.

  • Work to achieve sales targets through both individual and team targets.

  • Generate new revenue opportunities through continuous development and maintaining a pipeline of new revenue opportunities, including media and marketing solutions for Footballco.

  • Collaborate with sales team peers and the VP of Sales to identify fresh revenue opportunities and potential clients for Footballco.

  • Cultivate relationships with C-suite and VP level marketers to gain insights into the brand decision-making ecosystem.

  • Clearly communicate Footballco's market position and engage in consultative selling to address client business challenges.

  • Collaborate with internal teams, including strategy, creative, and editorial, to create tailored sales solutions for brand clients.

  • Maintain customer satisfaction through ongoing communication and effective relationship management with clients; resolve any post-sale issues.

  • Attend industry events to educate global marketers and promote Footballco as the definitive platform for reaching football fans.

  • Collaborate with the leadership team to establish revenue Key Performance Indicators (KPIs) and provide accurate communication on forecasts, pipeline status, and activities related to your specific targets, categories, and areas of focus.

  • Successful track record in a senior global media sales or sport sponsorship role - preferably with experience in football.

  • Knowledge of sports, tech, media and branded content marketing landscape. Strong network of relevant brand/agency contacts

  • Previously sold into an extensive network of direct clients and agencies.

  • Able to personally drive revenues and create demand from major brands and their agencies. An exceptional communicator (written and verbal).

  • Able to act as the lead on key agency and client accounts, cultivating relationships with C-suite and VP level marketers

  • Able to work collaboratively with the support teams within the organisation in order to maximise the potential of the centralised resources available

  • Be curious to explore beyond traditional media agencies and brand direct conversations, and speak to sport marketing agencies, PR agencies, and creative agencies where appropriate.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. 


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