MUNDIAL PARTNERS WITH NEXT-Gen LOYALTY COMPANY LUDO TO REWARD FANS AND EMPOWER COMMUNITY
Footballco has partnered with next-generation loyalty company, Ludo, to enhance and reward subscribers of its cult football lifestyle publication, MUNDIAL.
Footballco-owned MUNDIAL is the publisher of the quarterly football magazine MUNDIAL and the ‘Reminding You Why You Love Football’ podcast. MUNDIAL also produces long-form football documentaries and creates original fashion and lifestyle products.
Founded by Forbes 30-Under-30 recipients Annie Reardon and Renee Russo, Ludo is a pioneering bespoke rewards and loyalty program that powers the customer loyalty programs of brands and Gen Z cult-favourites, including Barbie, Forever 21, Neopets, and HAPPYBOND, among others.
The Ludo software is the only e-commerce tech stack that is a gamified and unique loyalty program, connecting with customers across the eight different touch points they interact with daily.
The partnership with Ludo will enable MUNDIAL to reward its fans when they engage with the brand across all touchpoints by utilising Ludo’s unique technology, whether that’s through engaging across social media, purchasing projects or getting involved in its recently released members-only Discord channel.
By connecting Ludo with the MUNDIAL Discord, for the first time, MUNDIAL’s loyal fan base can self-organise, socialise, and be rewarded for participating in the private community.
Members will earn points by posting and commenting in the Discord and can receive additional points for following the podcast, interacting with the brand on social media, referring new members, and more.
Points collected through these interactions can be redeemed in MUNDIAL’s store as well as partner stores and retailers. Together these services become a new offering called Club MUNDIAL.
Owen Blackhurst, co-founder of MUNDIAL said: “There has always been a social side to MUNDIAL. Some of our best memories since day one involve packed event spaces, local DJs, and long nights in cities across Europe. But even with multiple events a year — which we will continue to do — there was always a gap.
“Genuine interaction and community is harder to find on mass social channels. We want to create a space for people like us. A place to share stories of grounds visited, shirts purchased, and the goals we’ve missed by going to the bar early.”
James Lamon, executive vice president of content and operations at Footballco said: “In an era of cheap scale, publishers must engage audiences more meaningfully. We believe the two-way street between publisher and audience needs to evolve into a network of many connection points. This is the difference between engaging an audience member and creating a fan.
“We are building this network for MUNDIAL by offering our subscribers real value in the form of community. We are building a place where subscribers can engage with other like-minded football fans.
“In return fans will be rewarded with discounts from MUNDIAL and partner brands. Ludo’s technology enables this connectivity with ease, making the community value a tangible good. Working with Ludo is key to supporting our community long term.”