Mercury13 Partners with Footballco’s INDIVISA to Grow Global Audience and Visibility for Women’s Football

Mercury 13, the multi-club ownership group focused on investing in and growing women’s football, has announced a new partnership with global football media and culture company Footballco to accelerate the reach, visibility and cultural impact of its clubs.

Through the collaboration, Mercury13 will work with Footballco and its women’s football brand INDIVISA to create and distribute original, social-first content designed to engage new audiences and bring fans closer to the players, clubs and communities across the Mercury13 network.

The partnership combines Mercury13’s access to clubs, players and behind-the-scenes stories with Footballco’s video-powered audience growth strategy and global distribution network, combined with new formats that bring fans closer to the players. 

Content will be published across Footballco’s platforms and Mercury13 club channels, helping extend the group’s reach across key growth markets in Europe and the United States.

Alongside regular content output, the two organisations will collaborate on cultural moments and campaigns that highlight the continued rise of the women’s game. The partnership will also create new opportunities for commercial partners through sponsor-ready storytelling and branded content integrations.

Footballco’s women’s football platform INDIVISA focuses on storytelling, culture and community across the global women’s game, building a dedicated audience through editorial coverage, social formats and original content.

Together, Mercury13 and Footballco aim to strengthen the global visibility of women’s football, create culturally relevant content for fans and unlock new commercial opportunities across the sport, supporting the continued growth of Mercury13 clubs including FC Como Women, FC Badalona Women and Bristol City Women.

Alexandra Goldschmidt, Interim CRO at Mercury13, said: “Women’s football is entering a defining period of global growth, and storytelling plays a critical role in connecting clubs and players with fans. Partnering with Footballco allows us to combine our access and ambition with a best-in-class media platform that understands football culture and knows how to engage global audiences. We want to showcase the stories that make women’s football unique and continue building the visibility of our clubs around the world.”

Stefano D’Anna, President of Footballco said: “We believe growing women’s football means investing properly in the stories, platforms and partnerships that can bring the game to wider audiences. Working with Mercury13 gives us the opportunity to collaborate with ambitious clubs to build visibility, deepen fan engagement, unlock new audiences and develop commercial opportunities. It is a partnership rooted in a genuine belief in the future of women’s football and the role storytelling can play in accelerating its growth.”