Footballco CEO Discusses World Cup Plans with the Financial Times Ahead of the World Cup
Ahead of the 2026 FIFA World Cup, Footballco CEO Juan Delgado discussed the company’s plans for the tournament.
Delgado discussed Footballco’s pivot to YouTube and how the company has found success with athlete-led storytelling through brands like the Beast Mode On Podcast and The Late Run with Chad ‘Ochocinco’ Johnson and why Footballco is planning its biggest live event yet with House of GOAL in Brooklyn’s Industry City.
Delgado went on to outline how the company’s growth across affiliate plays an important role in Footballco’s target of $100m of revenue this financial year.
On traffic, the conversation shifted to Footballco’s move away from creating content that can now be answered by AI, which makes original video content and player access more valuable than ever.
