The Shirt of Firsts

December 2022

CLEAR shampoo gives you the confidence to be your best self and there’s no limit to what your best self can do. To bring this insight to life during the biggest tournament on earth, we focused on the incredible things those participating in Qatar could achieve through the lens of a football first. As players, managers and referees made history out on the pitch, we celebrated their achievement through the creation of The Shirt Of Firsts - digital patchwork which brings 22 incredible achievements together to create a one-of-a-kind football jersey. When the World Cup was finished The Shirt Of Firsts was then minted into 22 NFTs and physical shirts were sent to the players whose best self played a part in its creation.