Joanna Pacholec

SVP Corporate Development

Joanna is behind Footballco’s strategic growth activity, leading corporate strategy and M&A. She’s expanded the company’s portfolio with key acquisitions like 442oons and Soccer Girl Problems, and leads the incubation of new, high-potential business verticals, including subscription, affiliate betting, and merch.

Before joining Footballco, Joanna was a corporate development leader at major media businesses, executing complex transactions and launching new verticals. Her background includes developing Eurosport's key acquisitions in cycling and motorsport, Discovery's digital media transactions, the launch of Discovery+, and BT’s divestment of BT Sport. She’s passionate about the evolution of tech and its impact on media, entertainment and sport. In a prior life she was a strategy consultant and holds an MSc in Finance from LBS.

Outside the Office

Joanna enjoys the challenges of backcountry snowboarding, and her favourite destinations include northern Japan and the Canadian Rockies. She’s always reading something, exploring new genres, perspectives or ways of thinking.