World Cup Special with SportsPro

Broadcasting innovation, the Beckham World Cup and the most marketable players

For the Footballco Business Podcast World Cup special, we’re joined by SportsPro's Steve McCaskill and Michael Long. It's so big we've made it a two-parter covering broadcasting innovation to the most marketable players and whether you can have too much David Beckham.

1️⃣ A World Cup of Broadcasting Innovation

📺 Is this the biggest leap in World Cup broadcasting since 1970?

📱 From Speed to Dept - How important are creators?

⚽️ Ref-cam to Snickometer - What's worked and what's not?

😴 How time zones have impacted consumption

2️⃣ The Beckham World Cup and Most Marketable Players

💰 Have brands been over-reliant on Brand Beckham?

🏆 How does Becks stack up against history's most marketable athletes?

📈 Who makes it into the 2026 World Cup's most marketable 5-a-side team?