Saudi Pro League

The strategy behind and impact of megastar footballers in the Kingdom of Saudi Arabia


This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well as the impact it's had both on and off the pitch. The panel discuss the Saudi Pro League's marketing and media deals since the influx of new talent and the role it plays in bringing through young domestic talent.

Moderated by Andy Jackson, VP of Global Football Partnerships at Footballco, the panel includes:

  • Mohammed Awlia, General Manager of Strategic Planning, KSA Ministry of Sport

  • Carlo Nohra, COO, SPL

  • Romeo Jozak, Technical Director Future Falcons SAFF

  • Omar Al Hakim, Head of Business Development & Brand Partnerships, Lega Serie A


Oakland Roots


Kenny Annan-Jonathan