Allianz

The inside story on Allianz's football and stadium sponsorship strategy

We're talking to Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for when choosing stadiums to add to its portfolio and why it sponsors more stadiums than any other brand.

Also, with upwards of 90% of stadiums across major US sports having naming rights deals, upwards of 80% of Bundesliga stadiums but only 30% of Premier League stadiums, Alex finds out what's behind this huge geographical disparity.