INDIVISA AND ADIDAS PARTNER FOR WOMEN'S EURO INCLUSIVE FOOTBALL HUB
Footballco’s women’s football media brand, Indivisa has partnered with adidas to create the Indivisa HQ - a Women’s Euro hub that will act as a safe space for fans to watch the tournament and host a series of events focused on women’s football.
Indivisa is a social-first media brand, covering women’s football from the elite to grassroots levels and was created to provide a community for fans of women’s football and to support female and non-binary content creators.
The Indivisa HQ opened its doors on Tuesday with a screening of the semi-final match between England and Sweden and will continue with screenings of all the remaining games during the Women’s Euro as well as hosting events and installations focused on women’s football.
Complementing the big screen action will be a series of events during the days and evenings hosted by adidas and Indivisa.
Activations include a panel on women’s football shirt design featuring shirt experts Classic Football Shirts, a Women’s Euro pub quiz, football-specific HIIT and yoga classes from adidas and DJ sets from Peaches FC and cult football publication Mundial.
Morgan Brennan, Head of Indivisa said: “This year’s Women’s Euros has been brilliant for the women’s game, especially in the UK. But as a player and a fan myself, I know that many female and non-binary fans still don’t always feel comfortable or accepted in traditional football environments.
“Working with adidas we have created an environment where everyone is welcome to support the women’s game on the screen as well as through the events and installations we have on-site.”
The Indivisa HQ is open now until the final on July 31 at London’s Truman Brewery, on Brick Lane. Follow Indivisa on Instagram to find out more.