Footballco in the News: March
Footballco’s news was covered extensively in March, with much of the news highlighting women’s football, both in the US and Europe, MUNDIAL’s amazing work with Puma, and our new partnership with MLS.
To begin, we were excited to announce our work with E.l.f Cosmetics, who joined the National Women’s Soccer League as its first beauty sponsor. A first for the NWSL but a continuation of E.l.f’s on-going collaborations with sports. Footballco have worked extensively with E.l.f to develop an upcoming content series around the partnership and help the brand activate their partnership. Read all about it in Glossy.
We also got the opportunity to finally launch MUNDIAL’s collaboration with Puma - the Super-Archive - a boot from MUNDIAL and Puma that celebrates the heritage of both brands. The launch was accompanied by a short film, also from MUNDIAL, which takes fans from the pitches of Manchester to the Puma archive in Herzogenaurach, Germany and stars legendary Puma King wearer, Lothar Matthäus. Read all about it in Sport Industry.
With the 2025 Women’s Euro on the way, our new research into the women’s game was widely picked up across the press. Our own Morgan Brennan wrote for SportsPro on why brands shouldn’t be afraid to treat women’s football differently from men’s, while specific insights for Italian brands were picked up by MediaKey.
With the new MLS season underway, we announced the extension of our content partnership with MLS. The collaboration aims to strengthen a shared commitment to further engage fans and elevate coverage of the league and its players. Read more about it on the MLS website.
