Pharrell Pub Takeover

ADIDAS x MUNDIAL x HUMANRACE
Written By Paul Howe

December 2022

Pharrell Williams. Watching England v USA. In Mayfair’s oldest pub. 

This surreal and ambitious stunt was part of adidas x humanrace’s latest football-inspired collection, released during the World Cup. We produced this event alongside Far And Beyond - a collab with Mundial magazine that saw us take over a pub and transforming it into a bespoke viewing setting for the night.

Paul Howe
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