All Roads Lead To Thursday

March 2023

For many fans across Europe, Thursday is the most important night of the week. It’s the evening when UEFA Europa & Conference league matches are played, when passionate clubs across the continent clash under stadium lights.

As a sponsor of both tournaments, Enterprise were looking to create standout content that showed how vehicles are an integral part of fan’s matchweek prep. We worked with Fuse and Sir Steve McQueen’s production company Lammas Park and director Jade Ang Jackman to create All Roads Lead To Thursday: a celebration of fans, their stories and their journeys.