Creative Strategist


Location : New York, USA

department : Strategy

Type : Full Time, $100,000-$110,000

Minimum Experience : Senior


Footballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400M fans globally, Footballco aims to own the digital fan ecosystem across the world’s biggest sport.

With 300 permanent employees across the world, Footballco is a diverse, disruptive, brave, dynamic, agile and fun organization. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record of being first to market. We connect fans to football and brands to fans.

ABOUT the role

We are looking for a dynamic, creative and passionate Creative Strategist based in our New York office, to join our exciting and expanding team and supercharge our output.

The strategy team sits at the heart of our business, working in partnership with sales, creative, content and client services teams to raise the value of Footballco’s content output and deliver creatively brilliant, and effective, campaigns for our partners and drive meaningful engagement with our audience.

As part of the strategy team, you will support sales teams to identify and win commercial opportunities, collaborate with the content and creative teams to create branded content packages and create FootballCo brand IP concepts to build audiences.

We’re looking for a Creative Strategist who has a firm grasp on what true insights are, how to find them and the change they can create. Someone who can find gold in data sets, look for signals from social platforms, commission meaningful audience research and use all of this to help create best-in-class branded content campaigns.

The successful candidate will have the ability to think calmly and creatively under pressure and question perceived wisdoms in the drive to find the best solution. You will be expected to be comfortable dealing with senior client contacts and collaborating with multiple senior stakeholders within our own business.

You’ll be joining a team with a start-up mentality, hungry to create and execute top class soccer partnerships and grow the sport in the U.S. This is your chance to be part of something very special.

What you'll be doing
  • Work closely and collaboratively with key internal stakeholders including sales, client management, creative and editorial teams

  • Clarify briefs and commercial challenges

  • Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output

  • Play a key role in developing our go-to-market positioning and strategy

  • Identify relevant insights, and package them in relevant ways

  • Be able to identify, validate and communicate a strategic solution to a commercial, brand or audience brief

  • Clearly brief, inspire and feedback to creative and editorial teams

  • Evaluate concepts and creative work against the original strategy

  • Craft content strategies that get the best out of social and digital platforms, delivering measurable results

  • Use your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusions

  • Mentor, support and line manage future junior members of the strategy team


  • Extensive experience working in a media, sports marketing, agency or brand strategy role

  • Experience in developing strategic & creative media campaign proposals that deliver on marketing goals either at an agency, client or media owner

  • Strong understanding of digital and social platforms and the changing landscape of sports content consumption

  • The ability to combine creativity with consideration of performance metrics

  • The ability to create and deliver compelling presentations

  • Understanding and experience of the sports, media or entertainment industries

  • Understanding the needs of brands, media, rights-holders and talent

  • The ability to collaborate with commercial and account management teams and comprehensive understanding of how to deliver content-driven campaigns

Footballco is a global organization and as such we are fortunate to have employees across a diverse range of backgrounds. We aim to build an environment that is inclusive to all and where everyone feels empowered to be their authentic self.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.


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