The Footballco Future of Fandom Report

Understanding football fandom in 2023 with a focus on Gen Z

Covering 11 different markets and with input from 4,432 football fans, The Future of Fandom Report is an essential tool for brands and rights holders to understand fandom in 2023 and beyond.

With young fans believed to be less willing to pay for content, less physically active, lacking loyalty and with less disposable income and shorter attention spans it’s never been harder to reach this new breed of fan. But these fans still love football, they’re just changing the rules of engagement.

Request our free report to understand:
• What fandom means in 2023
• How young people get into football
• The role football takes in young people’s lives
• The platforms they engage with and what they want from them
• What fans want from players, rights holders and brands

To get your copy of this report, email with your request.