Admiral Sports

From England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning colabs


In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering colab-kits with the likes of Bob Marley and the Rolling Stones and award-winning designs for Walthamstow FC. We speak to Admiral Sports' Theo Hamburger about the birth of an industry now worth billions and how new generations are falling in love with their designs.

This episode of the Footballco Business Podcast was recorded live at Hotel MUNDIAL during the first week of Euro 2024.