Footballco release a limited edition newspaper to celebrate the launch of New Balance’s Headline Taker Collection
New Balance have teamed up with Footballco for the launch of their new Headline Taker boot collection with a campaign that celebrates the stories of four players taking the headlines this season with a limited edition newspaper.
The Headline Taker newspaper features the stories behind the successes of players featured in the campaign, such as Raheem Sterling winning games single-handedly aged 10 to representing his club and country less than a decade later, and Bukayo Saka’s early days at his club to becoming the darling of the red half of North London.
Sterling and Saka are joined in The Headline Taker newspaper by Sadio Mane and Timothy Weah. All four players will wear the boots from the new collection, with Saka having already put the ball in the net wearing the Furon V7 and Timothy Wear soon to run out in the new Tekela 4.
The 1,000 print-run newspaper was created by the team behind popular cult football print publication, MUNDIAL, which Footballco acquired in February this year, in tandem with Footballco’s in-house creative team.
The limited edition newspaper is available now at retro football shirt retailer, Classic Football Shirts’ Shoreditch store with fans who find one of two golden tickets in their copy of the Headline Taker newspaper winning a pair of New Balance boots from the collection.
The campaign is supported by an out-of-home poster campaign directing fans around Shoreditch to the Classic Football Shirts store. Content from the campaign, including extracts from the articles found in the newspaper will be shared across Footballco’s MUNDIAL and GOAL brands, as well as Classic Football Shirts’ social channels.
Fans who can’t get their hands on the newspaper are able to read the articles in an animated format on GOAL.
Dan Sandison, Head of Brand for MUNDIAL said: “This campaign is a great example of how Mundial and Footballco’s other media brands can work together to create campaigns for brands who want to reach consumers through football.
“The content in this campaign and the stories covered in the Headline Taker paper focus on the journeys made by these four players, stories we know will resonate with modern young fans who are just as interested in those narratives as the ones played out on the pitch.”