FOOTBALLCO PARTNERS WITH RED BULL TO TARGET GEN-Z FANS
Footballco has partnered with Red Bull Four 2 Score, bringing the best action from the small-field football tournament to millions of fans around the world through Footballco’s global football media brand, GOAL.
Red Bull Four 2 Score is a new global tournament that brings the brand’s ‘power football’ philosophy to players around the world with a unique match and tournament format that features 4-on-4 matches with no goalkeepers, 10-minute matches, both mixed and all-female groupings, and goals in the first and last minutes counting double.
The competition features teams from more than 20 countries, including Brazil, USA and Germany with the best team from each nation will move forward to the world finals in Leipzig.
Players and Red Bull talent will also be involved and Dutch striker, Memphis Depay, England and Liverpool’s Trent Alexander-Arnold and freestyler Séan Garnier are ambassadors in key markets.
Footballco will be covering the tournament through its global football media brand, GOAL which through its web, app and social channels has a monthly reach in excess of 300 million fans.
GOAL will be sharing the best goals, skills and highlights from Red Bull Four 2 Score with enhanced coverage for the world finals.
Highlights will also be shared through Footballco’s FC Player, the world’s most popular in-stream sports video player which appears on more than 1,000 sports publisher sites worldwide and generates more than 640 million video streams every month.
Andy Jackson, VP of global football partnerships for Footballco said: “We’re excited to work with Red Bull on a truly unique tournament and to help them reach millions of fans across the globe.
“There is so much competition for fans’ attention, especially those in the Gen-Z and Gen-A demographic, both from within the traditional football space and wider entertainment. This is why we’re looking forward to being able to share with them the best of a competition that is as much about entertainment as it is football and will feature some of the biggest names in the game.
Memphis Depay said: “Red Bull Four 2 Score is new and exciting. I feel like it is a movement for the football culture, bringing young talent together to show their passion for football.”