SVP Content and Growth

 

Location: New york, USA (HYBRID)

department: Content

Type: full time

Minimum Experience: SENIOR

SALARY: $150,000 - $240,000

ABOUT FOOTBALLCO

Footballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.

With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.

We connect fans to football and brands to fans, come join us and be a part of it!


ABOUT THE ROLE

You will join Footballco (“FC”) to accelerate our brand, content and growth in the US, leading the recruitment and day-to-day management of an expanding US focused content, creative and growth team. From evolving our market positioning, via our brands GOAL, INDIVISA and MUNDIAL, to envisioning our programming strategy across editorial, video and creative, to growing our audience footprint - you will be responsible for developing a fast-growing US media offering within a global business.

You will be our content and growth leader in the USA, building a social, video and editorial team designed to capture the next generation of soccer fandom.

In this role, you will be shaping our identity every day by leading teams to produce, curate, and create the best soccer content for our audiences. Your ultimate mission is to make our brands the essential follow for the next generation of soccer fans. You must be able to set a vision for audience growth as well as get your hands dirty on production to make stuff happen. Prior soccer or sports expertise is not required. You don’t need to be an expert in soccer, but you need to be willing to learn.

This position is based in New York City and will be leading a team primarily based in NYC.

You will report directly to the CEO of North America. Because of the role, you should expect exposure and collaboration with many counterparts at our headquarters in London.

WHAT YOU’LL BE DOING:

  • Develop and deliver an evolved positioning and rollout of Footballco and its brands in the US, initially focused on GOAL and INDIVISA

  • Develop best-in-class and differentiated video, social media and editorial content

  • Enhance GOAL’s brand as the leading soccer media company in US soccer

  • Develop audience insights so that our team understands US Soccer fan communities and their content preferences better than any media company in the US

  • Drive audience growth across key audience channels including social, web and email

  • Manage our US team of producers, social editors, and writers, plus manage a freelance budget and freelance contributors, directing our efforts and resources

  • Relentlessly improve our content — every word in every headline, every beat in every video — to craft compelling content. Be comfortable and willing to use tone of voice, opinions, stars and even controversy to deliver interesting content

  • Co-own the relationships with platforms: YouTube, Meta, Twitter, Snapchat, Twitch, and Tiktok — specifically as related to improving performance and revenues on these platforms

  • Take the best of what the GOAL network produces (in Arabic, Spanish and 13 other languages) to transcribe, transcreate, or generally position it for a US audience. Soccer is a global game and US fans do follow the international superstars from leagues abroad

  • Improve the volume and voice of our offering for LatinX soccer fans in the US, working with colleagues in Mexico and around Latin America to produce content in English and Spanish for this audience

  • Cover social issues credibly and impactfully, promoting GOAL’s purpose of supporting access to soccer for everyone. Find the connection between soccer and wider culture

  • Spearhead the rollout of transactional products such as MUNDIAL and affiliate ecommerce

WHAT YOU HAVE:

  • Built and scaled a digital media/tech business in the US, not necessarily in sports

  • Detailed understanding of the digital and social media landscape, ideally bringing your relationships at major social platforms with you into the business

  • Led an ad funded commercial proposition and team in a high pace / high growth environment

  • Positioning, ideation and packaging of a digital/physical media offering at scale

  • Have a vision of what the future landscape will evolve into and our place within it

  • Minimum 8 years of related experience

  • Significant professional video experience, including experience producing work across a variety of platforms and social networks, and building social audiences and communities

  • Obsession with social media; deep understanding of what people want to share and what makes publishers successful

  • Track record of growing brands, hitting KPIs and engagement, and innovating in social video

  • Innate understanding of content analytics and using data to drive insights and performance

  • Experience collaborating across departments and countries in complex organisations, as well as operating within a stakeholder matrix

  • A vision for what soccer content should look like in 2024. The modern fan is changing consumption. We won’t set our coverage apart by doing what every other outlet does

  • Branded content or advertising experience a plus but not required

You should include the following to apply:

  • A CV

  • Links to video and/or social media accounts you've produced, created, or worked on

  • Link to selected content or a sizzle or showreel of projects you produced or oversaw

  • A few short paragraphs detailing why you would be right for the role

Footballco is a global organisation and as such we are fortunate to have employees across a diverse range of backgrounds. We aim to build an environment that is inclusive to all and where everyone feels empowered to be their authentic self.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. 

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