SEO strategist


Location Tokyo,Japan

department Content

Type full time

Minimum Experience Mid/Senior Level

What is Footballco?

Footballco is the world’s biggest dedicated football content and media business. Reaching more than 400m football fans across the world each month, and with a growing roster of brands including Goal, Voetbalzone, and Spox, no one else has our reach or depth of understanding within the game. With over 300 employees globally, we’re a young company with some established brands and serious investment behind us. Our future starts now…

What’s the role about?

Footballco is looking for a detail oriented, and results driven SEO strategist to grow our affiliate offering in Japan. The right candidate will have experience in developing content strategies to deliver high intent inbound organic search traffic. They will be the go to person for in-house teams to help identify opportunities, where performance can be improved and what measures need to be taken from a content and technical perspective to achieve this.


  • Take ownership of shaping the search content strategy for the business

  • Work with the editorial team on delivery of editorial roadmaps to improve our portfolio of on-site content

  • Keyword research to discover opportunities to further optimise landing pages or develop new content types

  • Monitor and analyse search competitors to provide insight to grow search performance

  • Auditing of existing content, identifying opportunities for improvement through technical or on-site work

  • Analyse overall performance including revenue, traffic, visibility and rankings.


  • At least 3-5 years of SEO experience with at-least 1 year working in affiliate SEO

  • Experience with on-page SEO including competitive analysis, internal linking, keyword research and content briefs

  • The knowledge on how to best work with editorial teams to deliver on SEO first content plans

  • A good overview of technical SEO elements such as CWVs, canonicals and hreflang

  • Familiarity with tools like SEMRush, Botify and Looker Studio

  • Confident in communicating in English


Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. 


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