SEO STRATEGIST

 

Location LEEDS, UK (REMOTE)

Type full time

LEVEL. MID-SENIOR


WHAT IS FOOTBALLCO?

Footballco is the world's largest football content and media business. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We are a team of over 300 people, in 16 countries around the world, working across both our own media brands such as GOAL, MUNDIAL, INDIVISA and NXGN and working on partnerships with leading clubs, leagues and brands. Our content has had over 2.5 Billion views across TikTok, Instagram, Facebook and Youtube in 2022.


WHAT’S YOUR NEW ROLE ABOUT?  

Footballco is looking for a detail oriented, and results driven SEO strategist to grow our affiliate offering in the UK and US. The right candidate will have experience in developing content strategies to deliver high intent inbound organic search traffic. They will be the go to person for in-house teams to help identify opportunity, where performance can be improved and what measures need to be taken from a content and technical perspective to achieve this.

Our ambition is to make Footballco’s brands – Goal, Spox and Voetbalzone – the most loved publishers in sport. We want to build deep relationships with people; to be the first app they check in the morning, and the last IG page they scroll at night.

Your mission is to make this vision a reality.

This position is based in our Leeds office (although we are open to remote candidates). We offer competitive compensation and a bonus scheme. You will report into the Head of SEO at Footballco.

WHAT YOU’LL DO 
  • Take ownership of shaping the search content strategy for the business, with a focus on UK and US markets

  • Work with the editorial team on delivery of editorial roadmaps to improve our portfolio of on-site content

  • Keyword research to discover opportunities to further optimise landing pages or develop new content types

  • Monitor and analyse search competitors to provide insight to grow search performance

  • Auditing of existing content, identifying opportunities for improvement through technical or on-site work

  • Analyse overall performance including revenue, traffic, visibility and rankings

DOES THIS SOUND LIKE YOU?  
  • At least 3-5 years of SEO experience with at-least 1 year working in affiliate SEO

  • Experience with on-page SEO including competitive analysis, internal linking, keyword research and content briefs

  • The knowledge on how to best work with editorial teams to deliver on SEO first content plans

  • A good overview of technical SEO elements such as CWVs, canonicals and hreflang

  • Familiarity with tools like SEMRush, Botify and Looker Studio

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. 

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