brand and content lead - indivisa
Location: New York, USA
Type: Full TIMe, $100,000–$150,000 annually + Bonus
Minimum Experience: Mid Level
What is Footballco?
Footballco is the world’s biggest dedicated football content and media business. Reaching more than 400m football fans across the world each month, and with a growing roster of brands including Goal, Voetbalzone, and Spox, no one else has our reach or depth of understanding within the game. With over 300 employees globally, we’re a young company with some established brands and serious investment behind us. Our future starts now…
What’s the role about?
Footballco is launching its women’s soccer brand, INDIVISA, in the US. INDIVISA aims to create a community around women’s soccer for those who love the beautiful game on and off the field. To do that we need a develop a strong brand and content offering and are seeking a go-getter with that same passion for the sport to help turn the vision into reality.
This position will be full-time working closely with a growing US team from other departments, as well as our global HQ (London). This US expansion is an exciting opportunity for an individual to guide the brand through the process of establishing our US brand, positioning, tone of voice and strategy both commercially and editorially. This is just the start of what we hope to accomplish within women’s soccer—so it is a chance not just to make that statement yourself, but to grow within FootballCo.
This position is based in New York. We offer competitive compensation and a bonus scheme.
What You'll be doing?
Lead our strategy as we move into the US women’s soccer space - being a champion for the women’s game and embedded in the culture while growing an audience for a new social-first brand.
Represent the brand from a US community, partnership and commercial perspective.
Develop a brand, talent and fan strategy that prioritizes US fan communities within the women’s soccer landscape, as well as key partners to reach those communities
Develop a US content plan and offering that includes social, editorial and email content, and the production of video content with both fans and players.
Partnering closely with the sales team in the pre-sales process to prepare materials and packages for brands and commercial partners
Work closely with the design and creative team in the creation of original imagery and video that aligns with our brand guidelines.
Listen to, review and moderate the comments sections of our posts to help build an inclusive and constructive community where fans feel welcome and celebrated
Coordinate with the rest of the FootballCo business as a rep for the brand in the US as we work on global branded content campaigns and global editorial plans.
Reach out to brands and individuals for collaborations as well as ways to partner with regards to events, products and talent.
What you have?
5 years of professional experience, including brand, community, content and commercial experience producing work for a variety of platforms and social networks, ideally at a soccer/sports/lifestyle publisher or brand
Obsession with social media and socccer culture; deep understanding of what people want to share and what makes publishers/brands successful
Understanding of the digital and social media landscape
Understanding of analytics, data, and using data to drive insights and performance
Strong organizational skills and ability to look ahead in content planning
Finally, this brand is built around community, lifestyle and fandom, so while an interest in the game itself is a plus, a love for the culture around soccer – apparel, travel, music, gaming etc are all key as well.
You should include the following to apply:
• Links to your social media accounts or other social media accounts you've worked on
• A few short paragraphs explaining why you'd be a great fit for this position
• A CV
Footballco is a global organisation and as such we are fortunate to have employees across a diverse range of backgrounds. We aim to build an environment that is inclusive to all and where everyone feels empowered to be their authentic self.
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.